This commemorative month acts as a gauge of the prevailing political atmosphere, so what steps can we take to refresh it?

We are in Black History Month in the UK, and it appears it’s time for a re-evaluation. Over the years, an event that began as a festivity and recollection of heritage, traditions and links between global Black communities, has adopted a commercial tone, broadening to incorporate functions where African descendants are remunerated to speak with predominantly white listeners about implicit prejudice and active solidarity. The anti-racism rallies of the last decade generated a rise in the business of displaying cultural sensitivity. Yet, that phase is now over. The surge has reached its height, producing a diluted aftermath of what raising awareness is for.

The History of Black History Observance

Initially celebrated in the US and Canada, Black History Month was conceived in 1962 as “Negro History Week” by historian of African descent Carter G. Woodson with seven days of celebration and reflection in the second week of February. Black History Month grew out of this initiative and was officially launched in 1970. Currently it is marked not only in the United States and Canada in February, but also in October in the United Kingdom, Deutschland, Éire and the the Kingdom of the Netherlands.

The month has transformed since those days, placing less emphasis on the narratives of transatlantic enslavement and struggles for equality, and more on influential individuals of color in public life, creative fields, and advocacy, and widely honoring the input Black people have made to shape the country. It is in educational institutions where Black History Month is most frequently marked, with lectures and artistic activities. But the method the observance is observed is a indication of the contemporary political context. How it evolves is a good lesson in how co-option leads to dismantling: the reshaping of Black History Month has stymied the purpose of it, which is to address structural and organizational discrimination.


A Jarring Moment

Few things illustrate how critical it is to rethink Black History Month better than the current time in which it occurs this year. In the Britain, a resurgent right in the shape of the Reform organization is ahead in surveys. In the summer we observed the largest far-right rally in British history. a prominent political figure, the African descendant in charge of the Tory party, is a firm opponent of the racial justice movement, and we are in a place where a legislator feels emboldened to declare that a lack of white people in parts of a city is a cause for alarm. Meanwhile, extreme conservative groups are surging in the EU as a entirety.

In the US, a significant offensive against inclusion programs and preferential policies has been brought, repeatedly with positive outcomes, to the top legal institutions of the country. A campaign to scrub Black history and legacy from the records is under way. One of Donald Trump's initial presidential directives aimed at the institution dedicated to Black heritage, and the renowned cultural organization, accusing them of a coordinated and broad attempt to change the national past” by portraying America “as naturally discriminatory”.

In this context, the month illustrates how insufficiently it can be effective if it is limited to either routine organizational acknowledgments, or stripped of political content festivities of contributions in the past, rather than challenging the situation of the contemporary world. It also shows how its restricted time span means that it is separated from the more extensive continuous action that is necessary. An academic expert, a prof at University of Greenwich, expressed it perfectly when she voiced worries about the short-term symbolic gestures of the month. “The issue with taking a tokenistic approach”, she stated, “is that it frequently results in that Black History Month turns into a fleeting performance rather than a agent of progress.”


Rethinking, But Not Jettisoning

Figuring out how to adapt, revise and extend initiatives for racial equality and recognition in such periods of dismay and anxiety is a challenging endeavor. There is a urge to just eliminate things like Black History Month completely, thinking they are inadequate for current needs, or are relics of an time that has not worked.

Yet, in spite of all this, Black History Month, and in fact the whole broad system and legacy of activism for racial justice – community-based BLM initiatives, inclusion and equity efforts, and indeed, including corporate presentations – form an infrastructure that a lot of work has been invested in. It is there not only to deteriorate as the situation evolves (and in fact, regresses), but to be a dynamic entity.

So what would a fresh vibrant Black History Month look like? To begin with, it would be extended beyond a brief observance: something that is dispersed throughout the annual calendar (as some institutions are already beginning to do), sections of its curriculum (particularly around historic Black characters) incorporated into educational programs. It would also be a era that does not shy away from governmental matters, and provides room for individuals, particularly young people, to share their anxieties and narratives. What value has basic knowledge of the bygone era when it doesn’t reckon with the present reality of far-right rallies in the public spaces? Organizations who observe it should not be pacified with the neutral terminology of implicit prejudice and alertness to “microaggressions”, but challenged by the dangers that impact society if fight against prejudice is not treated with importance. Briefly stated, Black History Month should be made up-to-date, urgent, and reactive. Maybe an total re-identification is necessary – Black History is Now Month.

Jeffrey Moody
Jeffrey Moody

A digital strategist with a passion for uncovering emerging trends and sharing actionable insights across various industries.