'Our efforts are just starting': Mamdani, Bernie Sanders and AOC rally the faithful ahead of New York City mayoral race.

Just over a seven days before the NYC mayor's race on 4 November, approximately thirteen thousand people poured into the Queens stadium for the “NYC Is Not For Sale” event, headlined by Congresswoman AOC, senator Bernie Sanders and the mayoral hopeful Zohran Mamdani.

The historic open-air venue was filled to capacity. City residents of diverse ages and origins came together, but it was the Gen Z crowd that seemed to energize the event.

Many viewed the event as a significant moment. It was a moment of togetherness, frustration and optimism all at once. For Hayley Miller, 23, of Briarwood, the reason to attend was simple: “I’m here because the government sucks, to be honest with you … and I feel like we should bring about reform as a country, and New York City is definitely the starting point.”

Crowd Energy and Sentiment

For Spencer, 29, who lives nearby in Forest Hills, the energy of the event reflected something he hasn’t felt in city elections in a while. “It’s exciting that someone who actually might make a difference is appearing in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be involved now, then when is the right moment?”

Another local, Emily, 29, shared a similar enthusiasm: “I think it’s exciting to be a part of this movement. We even went out to cast ballots earlier today because we were preparing to be psyched for everything that he’s for.”

The variety of the crowd reflected the city itself. established New Yorkers, recent arrivals, young professionals and older adults all were in attendance. For Mitch, 68, from Queens, it was his first rally of the campaign. “I’m here because, well, I want to listen to what they have to say, and there’s no other strong contenders, in my opinion,” he said.

Major Topics and Public Priorities

For Mitch, the primary concerns facing NYC right now are “public security, the subway safety, and cost of living”, adding that while he’s skeptical about whether Mamdani can fulfill all his pledges, he’s receptive. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in open-minded, and just wishing somebody is offering some options.”

Another attendee, 30, also from the neighborhood, said their top priorities were defending LGBTQ+ equality and tackling the city’s housing and cost issues. “I think Mamdani is doing a excellent work of focusing on everything I’m worried by,” they said.

A supporter, 30, echoed that sentiment, commending Mamdani’s authenticity: “I feel like Mamdani is very sincere in his responses in a way that isn’t typically seen in most elected officials. He’s a little less empty rhetoric than usual.”

Campaign Messages and Highlights

Mamdani had a distinct theme he was aiming to communicate at the rally; inclusion is NYC’s biggest strength. At one point, he had a rabbi, a Christian minister, and an imam all on stage together in backing his bid. The city’s comptroller, a past contender in this election, also came out to support Mamdani.

Sanders received the loudest applause of the evening, tied with only the mayoral candidate. Sanders spoke of the importance of voting for Mamdani to the position of mayor not only for the sake of making the city more economical, but also as a means to send a message to the former president and the billionaires he has in his orbit.

“Everyday citizens get a single ballot,” he said. “Meanwhile, the ultra-rich get the opportunity to invest unlimited funds to choose the politicians they want. That is the backdrop in which this election is taking place.”

The state's leader Kathy Hochul was the only presenter met with mixed responses, with the audience frequently breaking into chants to enthusiastically shout “Increase taxes on the wealthy!” Mamdani came out at the end of her speech to, quite literally, hold her hand, as if to show the audience the importance of her appearance and backing.

It was a stark difference to representative Ocasio-Cortez, who spoke just after Hochul and was met with the audience chanting her name.

When it came time for Mamdani himself to speak, the audience had been more than adequately energized. As with the mayoral debate days earlier, he did not hold back at taking jabs the former governor.

“Let our words resound that he can hear them tonight in his expensive rental,” the mayoral hopeful said. “Let them be so powerful that he can hear them even if he’s in Westchester tonight.”

But Mamdani did not focus excessively on his opponent, instead devoting the latter half of his speech to thanking the coalition who had backed his campaign for the past several months and contributed to his record-breaking campaign.

Perhaps the most evocative moment came towards the end, when he asked attendees who had helped out and canvassed for his campaign to activate their phone flashes. The crowd immediately illuminated in a multitude of bright phone lights, innumerable.

“Our work has only just begun. On 4 November we achieve liberation,” the candidate said in his final remarks.

Jeffrey Moody
Jeffrey Moody

A digital strategist with a passion for uncovering emerging trends and sharing actionable insights across various industries.